Privacy Policy

Last Updated: 31 Oct 2025

1. Important Information and Who We Are

1.1 Purpose of this privacy policy

This privacy policy aims to give you information on how Causo collects and processes your personal data through your use of our website, our services, or otherwise when you communicate or interact with us in the course of business.

1.2 Controller

Causo acts as the 'data controller' of personal data about you and your use of our services. When you use Causo's platform, we also act as the 'data processor' of personal data you submit to use our services (such as information about your prospects, email accounts, campaign data, and so on). If we are the data processor of your personal data (i.e., not the data controller), please contact the controller party in the first instance to address your rights with respect to such data.

We are registered as a data controller at the UK Information Commissioner's Office under number C1815746.

If you have any questions about this privacy policy, including any requests to exercise your legal rights referred to below, please contact us using the details set out below.

1.3 Contact details

We are: Causo Ltd of 56 de Beauvoir Crescent, N15TF London. If you need to get hold of us for any reason in connection with your personal data, please email us at hello@causo.ai.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns about privacy and data protection before you approach the ICO so please contact us in the first instance.

1.4 Changes to the privacy policy and your duty to inform us of changes

This version was last updated on 31 October 2025. If you use our website or services after any changes to this privacy policy have been posted, that means you agree to all of the changes. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

2. The Data We Collect About You

We may create aggregated, de-identified or anonymised data from the personal data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymised data and disclose it with third parties for our lawful business purposes, including to analyse, build and improve our services and promote our business, provided that we will not disclose such data in a manner that could identify you.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Contact Data includes name, role at business, email address, phone number, company name.
  • Account Data includes username, password, and other authentication credentials.
  • Financial Data includes billing information, bank card details, payment history.
  • Correspondence Data includes email correspondence, support tickets, notes of conversations where these express an opinion.
  • Campaign Data includes prospect information, email content, outreach data, and campaign performance metrics you create or import into our services.
  • Usage Data includes information about how you use our website or services.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website or our services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

3. How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

  • Direct interactions: We collect the majority of your data through our website, our platform, by email, over the phone, in person at meetings or otherwise.
  • Automated technologies or interactions: As you interact with our website and services, we may automatically collect Technical Data about your browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.
  • Third parties or publicly available sources: We may receive Technical Data about you from analytics providers such as Google or Hubspot with servers based outside of Europe.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • In anticipation of or in accordance with the terms of service agreement we have with you;
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
  • Where we need to comply with a legal or regulatory obligation;
  • Where we have your consent to do so.

We may use your personal data for the following purposes:

  • To register you as a new customer or waitlist member.
  • To process and deliver our services including reports and insights.
  • To manage our relationship with you including notifying you about changes to our terms or privacy policy.
  • To enable you to partake in a prize draw, competition, or complete a survey.
  • To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
  • To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
  • To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
  • To make suggestions and recommendations to you about goods or services that may be of interest to you.
  • To comply with legal and regulatory requirements.

5. Legal Basis for Processing

We will only use your personal data when permitted by law. We rely on the following legal bases:

  • Performance of a contract: Processing your data is necessary for the performance of a contract to which you are a party.
  • Legitimate interests: Processing your data is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Consent: When you have given us consent to process your personal data. You have the right to withdraw consent at any time.
  • Legal obligation: Processing is necessary to comply with legal or regulatory obligations.

5.1 Marketing communications

You will receive marketing communications from us if you have requested information from us, downloaded a report, joined our waitlist, or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving marketing.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time at hello@causo.ai.

5.2 Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website or our services may become inaccessible or not function properly.

5.3 Third Party Data Retention

We have a Zero Data Retention agreement with our primary AI service providers in which our providers do not store customer API data on their servers.

6. Disclosures of Your Personal Data

We will need to share your personal data with the parties set out below for the purposes set out in paragraph 4 above:

  • Our service providers acting as processors who may be based in the US or elsewhere outside the EEA and who provide us with account management, IT support, IT backup, data storage, email infrastructure, CRM systems, and AI model services.
  • Analytics and advertising service providers which may have servers based in the US for the purpose of analysing user behaviour.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. International Transfers

A number of our service providers and AI model providers processing your personal data on our behalf are based in the US or elsewhere outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring that either:

  • We have a specific contract with that processor in a form approved by the European Commission which ensures that service provider gives your personal data the same protection it has in Europe; or
  • If the provider is based in the US, it is a member of the EU-US Data Privacy Framework which requires them to provide similar protection to personal data shared between Europe and the US.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. How Long Will You Use My Personal Data For?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, you can ask us to delete your data (see below for further information).

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

10. Your Legal Rights

You have the right in certain circumstances to:

  • Request access to your personal data (a "data subject access request").
  • Request correction of the personal data that we hold about you.
  • Request erasure of your personal data.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.
  • Request restriction of processing of your personal data.
  • Request the transfer of your personal data to you or to a third party.
  • Withdraw consent at any time where we are relying on consent to process your personal data.

More information on these rights and when they apply is available here: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

11. Complaints

If you are unhappy with how we handle your personal information, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

ICO Website: https://ico.org.uk/
ICO Helpline: 0303 123 1113